Not a day goes by without us being flooded with claims about sustainability and greenwashing. Alongside so many others, politicians, corporations, the media, lobbyists, well-known organizations, and associations especially love to talk about the climate crisis, sustainability goals, environmental protection, green initiatives, zero waste, organic food, eco-labels, and how much they supposedly love nature.
And what happens?
not very much.
The ongoing warming, pollution, and exploitation of the Earth, species extinction, rising CO2 emissions, overfishing of our oceans, horrific factory farming, loss of ecosystems and habitats, as well as environmental destruction, are accelerating worldwide every year at an unprecedented scale.
For this reason, I decided to found the non-profit organization illuseum.org and to use a portion of the profits from Illuseum Berlin to support both my own projects and those of other activists who are fully committed to the protection of Mother Nature and, in particular, our oceans.
From my own experience, I know that smaller, local organizations often operate with limited funding and support. Yet, thanks to their passion, commitment, and transparency, they are often able to work more impactfully, effectively, and purposefully – which ultimately allows them to achieve greater results and genuinely make a difference.
Therefore illuseum.org.
For our oceans. And our children.
Michael Posch
Founder and owner
Illuseum Berlin & illuseum.org
